Transportation Choice

The following goals fall within the Transportation Choice domain.  The Sustainability Commission acknowledges that we may not be able to address all of these goals within the next five or ten years, but feels its important to outline these goals holistically.  We also acknowledge that this list may be incomplete; that the City may accomplish important items within the Smart Growth domain that aren't explicitly considered below.  Listing these goals specifically is only meant to guide stakeholders to impactful actions.

1. Offer Shared MicromobilityShared micromobility offers a more sustainable and equitable transportation option.  With bikeshare, e-scooters, and/or other shared micromobility options, commuters can park their cars for the day and move within the micromobility coverage area with ease.  As micromobility coverage areas expand, and as residents move closer to their places of employment, more Little Rock residents will be able to use these systems as commuting options from home to work as well. 

2. Improve Bike/Micromobility Parking: An important obstacle to bicycle and micromobility parking is the availability and distribution of parking opportunities.  We will improve our bike parking network by:

3. Bike Friendly Community Designation:  The City of Little Rock achieved League of American Bicyclists (LAB) Bike Friendly Community status (Bronze) in 2016.  We will seek Bike Friendly Community Status in 2020.  We will also use LAB’s 2016 and 2020 guidance to bicycle transportation a more viable alternative in Little Rock.  The City has followed through with most of LAB’s Key Steps to Silver; 3.3.1 and 3.3.2 identify those Key Steps that continue to require the most attention.

4. Walk Friendly Community Designation:  The self-assessment and feedback provided by LAB’s Bike Friendly Community process has proven invaluable.  The Walk Friendly Communities program offers a similar opportunity for improving pedestrian considerations.  By the end of 2020, the City of Little Rock will submit an application for Walk Friendly Community status.  We will use the feedback provided by the process to improve the walkability of Little Rock moving forward.

5. Adopt Vision Zero:  The fear of being struck by a motor vehicle is the most significant barrier to biking in Little Rock and among the most significant barriers to walking in Little Rock.   Mode shifts toward walking and biking require a substantial increase in perceived and actual safety of those activities.  Adopting Vision Zero will justify and guide the necessary steps to promote walking and biking transportation.

6. Increase Bicycle Parking:  Little Rock bicycle parking is rare and sporadic.  A strategically-placed network of bicycle parking can encourage ridership.  Launch of bikeshare may be an opportunity to create this bicycle parking network.

7. Improve Transit Options:  A car-optional transportation system throughout Little Rock requires quality pedestrian, bicycle, and transit options (for short, medium, and long trips).  Encouraging transit as a transportation solution requires increasing its convenience.  The City should work with the transportation experts at Metroplan and transit experts at Rock Region Metro to consider what suite of interventions would maximize transit ridership.

8. Continue the Friendly Driver Program:  The Friendly Driver Program is a two-hour certification program by the City of Little Rock to teach drivers to better drive around bicyclists and pedestrians and their associated infrastructures.  The Friendly Driver Program encourages mode shift directly (58% of participants more comfortable walking or biking as a result of the course) and indirectly (increasing safety for bike and pedestrian modes).

9. Automatic Counters: SMART goals must be measurable, but measuring bicycle and pedestrian use is challenging.  The City should seek to acquire mobile and permanent automatic bicycle and pedestrian counters in order to assess the efficacy of interventions intended to increase bicycle and pedestrian activity and prioritize future interventions.  In cooperation with Rock Region Metro, consider the possibility of installing automatic bicycle counters on their bus bicycle racks.

10. Increase Bicycle and Pedestrian SafetyOne of the most significant disincentives for bicycle and pedestrian transportation is the fear of being struck by an automobile.  National advocacy consultants such as Smart Growth America, the League of American Bicyclists, and People for Bikes have considered the current state of bicycle- and pedestrian-friendliness in Little Rock and consistently rank increasing safety as a top priority.