STEP 1: Register the name of your business.

· If you wish to incorporate your business, call the Secretary of State Incorporations office at 501-682-3409. They are located at 1400 West Capitol Avenue (in the Victory/KARK-TV Building), Suite 250, in Little Rock (one block east of the State Capitol building).

· If you do not incorporate your business, you will have to register the name of your business by obtaining a DBA (Doing Business As) certificate from your county clerk’s office. The telephone number for the Pulaski County Clerk’s DBA office is 501-340-8330. Their office is in the Pulaski County Courthouse at 401 Broadway Street in Little Rock (on the southeast corner of West Markham and Broadway streets). This is required (if you do not incorporate) and legally permits you to conduct business under that name. This also provides some protection for your business name in the county that you file in, and prevents any other businesses from using the same name in that county.